Welcome — I’m Seb,

I’m a commercially focused marketing and media leader with over 15 years of experience delivering e-commerce growth, digital transformation, and award-winning campaigns for some of the world’s most influential brands — including Unilever, Samsung, Sony, Shell, and Coca-Cola.

I’ve scaled businesses across Amazon, DTC, retail media, and B2B platforms, driving up to 150% online sales growth, a 200% year-over-year (YoY) increase in marketplace revenue, and a 78% expansion in B2B sales. My approach is grounded in data: I’ve built econometric models, led MMM programs, and activated 1P data strategies that've transformed performance and marketing efficiency across more than 30+ markets.

This portfolio showcases how I’ve helped global teams rethink digital, connect media with business growth, and bring innovation — from GenAI to TikTok Shop — into real-world results. If you’re curious about building brands that sell and selling in ways that build brands, you’re in the right place.

Performance Marketing World 100 Powerlist

"Seb Bardin is famous across the marketing industry for bringing together disciplines that were previously working in silos, using digital to connect the dots and drive significant sales for brands. With over 15 years of in-house experience across Sony, Shell, Unilever and now Coca-Cola, Bardin can often be found on stage at events extolling the virtues of D2C commerce and B2C experimentation."...Read more

Unilever - Create a GREAT experience by adapting Amazon's Flywheel to grow sales and drive efficiency in the Home Care category - ROAS: +30%, items ordered: +25% and CPA: -75% for Home care sales in the UK on Amazon.

Retail media Strategy - Pedigree

Case Study: Retail media strategy for a job interview with Mars Petcare (based on a simple brief with no private information shared by the recruiter). While the outcome was negative, this is a strong retail media strategy capable of driving growth, if we can break internal silos and invest in resource and technology

Unilever: Tested Voice commerce campaign that drove With 1.6M audio impressions, and a conversion rate of 18%.

The relevancy of the message was key as 90% of the sales took place when we ran the Festive season audio ad from the 24th Dec to the 6th Jan.

Copy of Mobile Journey Marketing - Data - Sony

Sony - Mobile user journey: Campaign with Ogury to generate more insights about media behaviour before purchase and improve brand metrics

Work on Cleanipedia- 2021

Unilever - Venture lead of Cleanipedia.com - The website engaging with consumers with exclusive content about cleaning and laundry, is now the fastest and most visited website at Unilever, collecting around 60% of the 1st party data for the Homecare business. The data deployment is bringing value through media efficiency as well as growth of online sales.

Sony - UEFA Champion's League sponsorship EMEA real-time social media activation - M&M Award 2017 finalist

Shell - Responsible for the digital activation of the ADF Freedom Riders - M&M Award 2014 winner

Shell - Non-disruptive product placement in EA's game Need for Speed

Shell - Responsible for the media plan and digital activation of the advertising funded programme : Driven to Extreme - M&M Award 2013 winner

Lead Generation - paid media

Symantec - Deliver the B2B / Lead generation strategy using social selling, content creation and media

UK - Econometric

Sony - Deliver the yearly econometric modelling to identify the optimal media mix to achieve the sales target

Black Friday 18 Performance Review

Sony - In-housing performance marketing using a hybrid model across the EU 5 drove great results for the business for Black Friday 2018 with a ROAS of £12 and around £2.5M revenue

Point of view about digital marketing at conferences, in industry publications and in the national press:

Podcast: Time for a Reset: The Marketing Podcast: DTC, the importance of first-party data, the traditional world of shopper marketing, and the integration of the physical and digital shopping experience: https://podcasts.apple.com/us/podcast/reinventing-the-shopper-experience-at-the/id1504655307?i=1000619234119
POV on in-housing on MediaTel: https://mediatel.co.uk/newsline/2018/12/03/in-housing-is-about-control-not-costs
Campaign Live/Ad-Tech Conference: https://www.campaignlive.co.uk/article/brands-making-priority-fix-murky-programmatic-next-year/1451599
POV on the digital spend with the IAB (digital advertising body) in The Independent: http://www.independent.co.uk/news/business/news/uk-companies-online-advertising-spend-10-billion-more-last-year-2016-pwc-a7678536.html
How to grow an eCommerce business during a recession: https://us02web.zoom.us/webinar/register/WN_wutWjy5FR9mQOSnL6T8LgQ
Things will only get meta - or will they? Is the metaverse a useful channel or a genuine game changer? at Ecommerce Expo 2022 https://www.ecommerceexpo.co.uk/conference-programme-2022/things-will-only-get-meta-or-will-they-is-the-metaverse-a-useful-channel-or-a-genuine-game-changer
Don’t forget the fundamentals when marketing in the metaverse https://propellergroup.com/dont-forget-the-fundamentals-when-marketing-in-the-metaverse/

Let's connect and explore how we can drive meaningful growth together. If you're interested in discussing e-commerce strategy, media transformation, or exchanging ideas on marketing innovation, please feel free to contact me on LinkedIn or by email.

Performance Marketing World 100 Powerlist

Let's connect and explore how we can drive meaningful growth together. If you're interested in discussing e-commerce strategy, media transformation, or exchanging ideas on marketing innovation, please feel free to contact me on LinkedIn or by email.

Let's start a conversation that goes beyond the click :-)